logo

Final primary and secondary logo.

I used the primary font of my brand to create the logo and personalised it slightly to fit more closely with my brand. The primary logo is the full brand name as well as the year it was founded. The secondary logo includes the initials and a crescent moon. I chose to keep the logo in black and white for consistency with branding. Both of these logos will feature in my brand book for one of the final outcomes along with the do's and don'ts work mark guidelines.

I then decided to add the cross at the bottom of the crescent moon to represent Venus.