Contextual studies supporting survey.

Relevant chapter titles with references.

Possible chapter structures, working sub-headings.

Brands and retailers are turning to influencers as major marketing channels.

As a form of self-expression, fashion can make us feel empowered and more in touch with our inner self.

In the fast paced fashion industry, it's interesting to watch the process of new designs being created and then later becoming huge trends.

It's a whole new minefield businesses need to be across if they're going to prosper in the modern marketplace.

In a world full of Instagram many girls may dream of getting paid to pose in their favourite outfits.

Influencers play a crucial role when it comes to the shopping decisions of Gen Z.

On a nostalgia trip back to the 2000's, exploring how Gen Z are reinventing fashion from that era.

With the turn of one decade, the newest and most powerful generation of shoppers are experiencing a recurrence of their own.

Every generation is defined by their fashion choices.

Gen Z is leading evolution in shopping that could kill brands as we know them.

Their sense of style is their own, of course informed by what they know.

Although the actors and visuals are amazing, the best part is the fashion.