Key Sources

Key Literature

Chapter 1:

• Villarreal, J. 2020, “The Impact of Fashion Trends on Teenagers”, artdaily, pp. 1. Available at: https://artdaily.cc/news/106451/The-Impact-of-Fashion-Trends-on-Teenagers#.X4b4QS3MyqC

• Apreyan, E. 2019, “After Millennial’s: Gen Z”, Taft Tribune, pp. 1. Available at: https://tafttribune.org/3031/culture/after-millennials-gen/

Chapter 2:

• Nouri, M. 2018, “The Power of Influence: Traditional Celebrity vs Social Media Influencer”, Advanced Writing: Pop Culture Intersections, 32. Available https://scholarcommons.scu.edu/engl_176/32/

• Skeldon, P. 2019, “Social influencers have led to the rise in fast fashion, with 30% of shoppers using Instagram for inspiration”, Internet Retailing, pp. 1. Available at: https://internetretailing.net/mobile-theme/mobile-theme/social-influencers-have-led-to-the-rise-in-fast-fashion-with-30-of-shoppers-using-instagram-for-inspiration-20388

• Weinswig, D. 2016, “Influencers Are The New Brands”, Forbes, pp. 1. Available at: https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#22f7f5237919

Chapter 3:

• Hagerman, P. 2019, “Why Gen Z Style Is Saying, “F*ck the Mall, Shop on Instagram” in 2019”, Popsugar, pp. 1. Available at: https://www.popsugar.co.uk/fashion/Gen-Z-Fashion-Brands-2019-46455246?utm_medium=redirect&utm_campaign=US:GB&utm_source=www.pinterest.co.uk

• Sellors, A B. 2014. “Social Media Influences on Fashion”, SocialMediaToday, pp. 1. Available at: https://www.socialmediatoday.com/content/social-media-influences-fashion

Key Methods

• Articles found on online educational and non-biased newspapers; Forbes, with relevant and recent information on how influencers work with brands

• Secondary evidence from surveys conducted by Fashion Retail Academy

• Journals and surveys found on bcc summon; relevant information and informs the topic