Applying References

Main Body and Sub-headings

Self-expression Though Fashion

https://i-d.vice.com/en_uk/article/3kx8kn/hbos-euphoria-captures-the-gen-z-experience-through-clothes

https://uk.fashionnetwork.com/news/Millennials-and-gen-z-turning-to-secondhand-fashion-says-mintel,1178789.html

https://tafttribune.org/3031/culture/after-millennials-gen/

https://www.insider.com/gen-z-fashion-trends-that-baby-boomers-will-never-understand-2020-6#tiny-sunglasses-are-one-of-this-generations-most-divisive-trends-2

https://artdaily.cc/news/106451/The-Impact-of-Fashion-Trends-on-Teenagers#.X3HVnS2ZPfZ

Influencers

https://www.crfashionbook.com/fashion/a30109491/2000s-fashion-trend-nostalgia-paris-hilton/

https://fmsmidea.com/hypesingapore/index.php/2020/07/27/y2k-fashion-with-a-gen-z-twist/

https://www.fashionmonitor.com/blog/W1/on-our-radar-y-2-k-fashion-influencers

http://www.maxconnectors.com.au/mishti-rahman-2/

https://go-gale-com.ezproxy.bcu.ac.uk/ps/i.do?p=STND&u=uce&id=GALE%7CA592883654&v=2.1&it=r&sid=summ

https://internetretailing.net/mobile-theme/mobile-theme/social-influencers-have-led-to-the-rise-in-fast-fashion-with-30-of-shoppers-using-instagram-for-inspiration-20388

Brands

https://scholarcommons.scu.edu/engl_176/32/

https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#37d1f09c7919

https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#37d1f09c7919

Hidden Influences

https://fmsmidea.com/hypesingapore/index.php/2020/07/27/y2k-fashion-with-a-gen-z-twist/

https://www.businessinsider.com/gen-z-shopping-habits-kill-brands-2019-7?r=US&IR=T

https://www.popsugar.co.uk/fashion/Gen-Z-Fashion-Brands-2019-46455246?utm_medium=redirect&utm_campaign=US:GB&utm_source=www.pinterest.co.uk

https://digiday.com/marketing/fashion-brands-trying-connect-gen-z/

https://www.socialmediatoday.com/content/social-media-influences-fashion

http://yusanlin.com/files/papers/wits14_hidden.pdf