looking at the Glossier and Dior brand books, I picked out some details that I'd like to adapt and include in my own brand book. The...

I decided to further explor the logo and font styles for brand book. After narrowing down to three chose fonts, I experimented with...

collection breakdown for looks, Taurus, Virgo, Aries and Capricorn (4, 5, 10 & 7). Flat drawings along side final illustrations and...

All final tarot cards in colour.

Initial concept research and ideas for tote bag branded merchandise outcome. There will be two versions of tote bags available. One line...

collection breakdown for looks, Leo, Libra, Gemini and Aquarius (1-3 and 8). Flat drawings along side final illustrations and...

A mood board for the brand, includes nine concept images, a simple draft of a logo, three pillar words that represent the brand and the...

the front and back of the tarot cards. I decided I prefer the cards in black and white and matched the boarder. for the back of the...

A series of borders I designed for my tarot cards inspired by the line work from the independent practice module

As I began to fill in the tarot card outlines with colour, I felt as though I preferred the cards without the colour. I also changed the...

Final primary and secondary logo. I used the primary font of my brand to create the logo and personalised it slightly to fit more closely...

Tarot card outlines without the patterned boarder. The numbers at the top of the cards was taken from my hand drawn script on the tarot...

Illustration compositions sketches for tarot card branded merchandise outcome with annotations of details alongside their Rider Waite...

final line up featuring ten finished looks with styling final line up without outer garments

belts, bangs and accessories that will be considered for the final line up

For my branded merchandise outcome I did some research and collected some information about the eight tarot cards I decided to focus on....