Relevant chapter titles with references.

Possible chapter structures, working sub-headings.

Brands and retailers are turning to influencers as major marketing channels.

In the fast paced fashion industry, it's interesting to watch the process of new designs being created and then later becoming huge trends.

It's a whole new minefield businesses need to be across if they're going to prosper in the modern marketplace.

In a world full of Instagram many girls may dream of getting paid to pose in their favourite outfits.

Influencers play a crucial role when it comes to the shopping decisions of Gen Z.