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Influencers

  • kacie-annemoncrief
  • Sep 17, 2020
  • 1 min read

Gen Z's favourite Y2K fashion influencers leading the resurgence. The appreciation for noughties* style has birthed it's very own breed of influencer in response to Gen Z's taste for nostalgia.


Edie Liberty Rose is a London-based model and Instagram influencer that showcases her edgy wardrobe on her Instagram profile to her typical 17-21 year old following. She has a very high Instagram engagement rate of 15.93% and an above average equity score. Edie has also featured in a Hermés editorial and a video campaign for ConversexJW Anderson amongst others.


Mishti Rahman is a Sydney-based fashion and lifestyle blogger/influencer on Instagram with over 479,000 followers. Mishti breaks down stereotypes in the fashion industry. She has been featured on nationwide billboard campaigns, travelled internationally for global brand partnerships and is also the face of Oscar Wylee.


Elsa Hosk is a swedish model, influencer and current Victoria's Secret Angel who has worked for brands including Dior, Dolce & Gabbana and Guess. Elsa shares her style with her 6.2 million Instagram followers, doubtlessly influential.


bestdressed (Ashely) is a New York-based fashion influencer and YouTuber that offers tips on personal style in cost-effective ways to her 3.4 million viewers and 1.5 million followers. bestdressed also has her own clothing store online called Bestdressed, which are garments that she re-sells from thrifting.

*The generation from 2000 to 2009


References:


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Key Sources

Key Literature Chapter 1: Villarreal, J. 2020, “The Impact of Fashion Trends on Teenagers”, artdaily, pp. 1. Available at:...

 
 
 

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