market research

GANNI and Ice Play

Inspired by the women that wear them, their mission is simple: to create confident designs for the everyday.

#GANNIGirls

From the iconic brand Iceberg, comes a fresh new take on easy style. A riot of art, prints, colour and kaleidoscopic pop culture, Ice Play is sportswear with a difference. Standing on the shoulders of it's older sibling, it's a one-hit punch of energy that's all about your story, told your way. It's time to let your rebellious side out and cause some fashion mayhem. Think bright; think bold; think adventure and laid-back cool. This is style you won't find in the rulebook.