Sophisticated Minimal

After my year working at a bridal atelier, I decided to use what I learned in this module collaboration with Superdry. The tribe sophisticated minimal stood out to me for the brand values, easy and joyful. The words 'relaxed', 'effortless', 'open' and engaging stood out to me to bring forward and think about when creating my collection.

Using everything I have learnt about bridal silhouettes, shapes and techniques during my placement year. The Superdry approach to connecting is through warmth/good, which links very nicely with my concept of a French summer. The product values for the sophisticated and minimal brand plan that stood out to me were, natural and refined. 'Refreshing', 'simplicity', and 'charming' were words that I kept in mind to take forward into my design process. Moving forward, I'm looking to focus on simple, yet flattering silhouettes and look into exploring fabrics by using different techniques to experiment.