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colour story

Fairytale protagonist french country house prairie girl a soft, hazy daydream of fairytale clothing pre-loved, vintage & handmade fashion...

finding quiet in the wild

A collection of images of mushrooms on trees, worked into on photoshop, focusing on the details of the mushrooms. Further exploration can...

Vitamin D

Fairytale protagonist french country house prairie girl a soft, hazy daydream of fairytale clothing pre-loved, vintage & handmade fashion...

Key Sources

Key Literature Chapter 1: Villarreal, J. 2020, “The Impact of Fashion Trends on Teenagers”, artdaily, pp. 1. Available at:...

SURVEY

Contextual studies supporting survey.

Applying References

Relevant chapter titles with references.

Mapping Out

Possible chapter structures, working sub-headings.

Brands

Brands and retailers are turning to influencers as major marketing channels.

Self-expression Through Fashion

As a form of self-expression, fashion can make us feel empowered and more in touch with our inner self.

Hidden Influence

In the fast paced fashion industry, it's interesting to watch the process of new designs being created and then later becoming huge trends.

Insights

It's a whole new minefield businesses need to be across if they're going to prosper in the modern marketplace.

Proposal

In a world full of Instagram many girls may dream of getting paid to pose in their favourite outfits.

Influencers

Influencers play a crucial role when it comes to the shopping decisions of Gen Z.

Y2K

On a nostalgia trip back to the 2000's, exploring how Gen Z are reinventing fashion from that era.

Gen Z Trends

With the turn of one decade, the newest and most powerful generation of shoppers are experiencing a recurrence of their own.

Gen Z Ethics

Every generation is defined by their fashion choices.

Rental vs Resale

Gen Z is leading evolution in shopping that could kill brands as we know them.

Blog: Blog2

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