colour story
Fairytale protagonist french country house prairie girl a soft, hazy daydream of fairytale clothing pre-loved, vintage & handmade fashion...
finding quiet in the wild
A collection of images of mushrooms on trees, worked into on photoshop, focusing on the details of the mushrooms. Further exploration can...
Vitamin D
Fairytale protagonist french country house prairie girl a soft, hazy daydream of fairytale clothing pre-loved, vintage & handmade fashion...
Key Sources
Key Literature Chapter 1: Villarreal, J. 2020, “The Impact of Fashion Trends on Teenagers”, artdaily, pp. 1. Available at:...
Mapping Out
Possible chapter structures, working sub-headings.
Brands
Brands and retailers are turning to influencers as major marketing channels.
Self-expression Through Fashion
As a form of self-expression, fashion can make us feel empowered and more in touch with our inner self.
Hidden Influence
In the fast paced fashion industry, it's interesting to watch the process of new designs being created and then later becoming huge trends.
Insights
It's a whole new minefield businesses need to be across if they're going to prosper in the modern marketplace.
Proposal
In a world full of Instagram many girls may dream of getting paid to pose in their favourite outfits.
Influencers
Influencers play a crucial role when it comes to the shopping decisions of Gen Z.
Y2K
On a nostalgia trip back to the 2000's, exploring how Gen Z are reinventing fashion from that era.
Gen Z Trends
With the turn of one decade, the newest and most powerful generation of shoppers are experiencing a recurrence of their own.
Gen Z Ethics
Every generation is defined by their fashion choices.
Rental vs Resale
Gen Z is leading evolution in shopping that could kill brands as we know them.



















